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Registration to Smarter Together gives you access to all sessions being held over four days in early June, including our three Point To Point sessions:

Re-Imagining Building Materials Marketing for a New Economy

Presenter: Megan Kacvinsky, CEO
Date: June 2, 3:00 p.m. ET

We conducted a study focused on marketing investments in the building products industry by assessing how companies approach strategy, organization and execution, providing a lens into the nuances of marketing in this segment. This session will offer insights into key trends impacting the industry and ideas for how you can influence your organization to respond to current market realities.

 

Common Pitfalls of an Architect Marketing Strategy

Presenters: Jake Kellogg, VP/Creative & Strategy; Martha Capps, VP/Client Services
Date: June 3, 3:00 p.m. ET

Getting the attention of an Architect is no simple task, they’re a heavily sought-after audience with discerning tastes about the content and brands they interact with. In this session, learn how to avoid common pitfalls of marketing to Architects. Learn how to capture their attention & keep them engaged. You'll learn to identify the right architects to target, the right messaging approach, and proper engagement tactics.

 

Demystifying Specification Sites: How to Know Where to Invest and Get Positive ROI

Presenter: Brady Cohen, VP/Marketing Operations
Date: June 8, 3:00 p.m. ET

Specification sites are plentiful and costly. But they can also deliver very qualified leads and drive huge ROI for the investment in the platform. Learn how to drive more value from specification sites by assessing the differences between specification platforms (audiences, products, tooling, data) and which ones are the best fit for your brand. Examine best practices for managing your listings, and how to access and use the lead data provided.


Visit the AIA Smarter Together Series website to learn about all of the scheduled sessions and to register today.