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Knowing Means Not Guessing.

Sherwin-Williams, the world’s largest coatings manufacturer, wanted to evolve their paid media program to demonstrate higher levels of business impact.

A programmatic approach. Audience-first targeting. Integrated social media strategy. That’s what it took to engage very specific audiences with messaging that appealed more uniquely to them. The results speak for themselves: 26 times more exposures, a massive reduction in CPM, and a 47% increase in session duration.

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Business Impact

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Significantly reduced CPM.

 

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Significantly increased reach.

 

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Significantly increased
engagement.