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Webinar Overview
Presenters:
Megan Kacvinsky, Point To Point, CEO (Moderator)
Jake Kellogg, Point To Point, VP, Strategy
Martha Capps

Description:
Getting the attention of an architect is no simple task. They’re a heavily sought after audience with discerning tastes about the content and brands they interact with. Even harder than getting an architect’s attention - keeping it. 

So what’s a building materials marketer to do? In this session, we shared how to overcome common pitfalls of marketing to architects. Learn how to capture their attention & keep them engaged. 

Topics include:

• Identifying and targeting the right architects
• Messaging approaches
• Engagement tactics