<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Click on the image below to watch or download the webinar.

Marketing To Architects Webinar Recording

Click on the image below to open and download the Marketing To Architects and Demystifying Specification Sites presentation decks.

Marketing To Architects: Overcoming Common Pitfalls Presentation Deck 
Demyistifying Specification Webinar Presentation Deck

Contact us today
If you have any questions or want to discuss insights and strategy, we'd love to hear from you.
Fill out the contact form and let's set up a time to talk.

Webinar Overview
Megan Kacvinsky, Point To Point, CEO (Moderator)
Jake Kellogg, Point To Point, VP, Strategy
Martha Capps, Point To Point, VP, Client Services

Getting the attention of an architect is no simple task. They’re a heavily sought after audience with discerning tastes about the content and brands they interact with. Even harder than getting an architect’s attention - keeping it. 

So what’s a building materials marketer to do? In this session, we shared how to overcome common pitfalls of marketing to architects. Learn how to capture their attention & keep them engaged. 

Topics include:

  • Identifying and targeting the right architects
  • Messaging approaches
  • Engagement tactics