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Launching New Building Products in a Growing Market

A whitepaper on the industry forces driving demand for new building products and the marketing tactics that help buyers specify with confidence.

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Marketing to the Forgotten Builders

An eBook full of strategies for marketing to the forgotten builders geared towards building products manufacturers and their brands.

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Using Digital Marketing to Connect with Contractors

A how-to whitepaper for building products manufacturers on how to engage hyper-connected, discriminating contractors.

Connecting-With-Contractors

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How to Win Specification Among Architects

A comprehensive checklist on how to prepare for specification, plus a rundown of the components every marketing plan needs.

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Opening Doors to the Architecture and Design Market

A review of the A&D market’s evolution and operations, with profiles of the key players behind product specifications.

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Why Building Products Brands Are Falling Short With Distributors

Marketing strategies to help building products brands build distributor business through time-saving tools.

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Successful Marketing to Building Owners and Managers

A guide detailing the concerns and interests of these key buyer groups and what it means for building products marketers.

Customer Engagement Guide

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Selling Building Products Directly to Contractors

A guide detailing the concerns and interests of these key buyer groups and what it means for building products marketers.

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Successful Marketing to Architect and Designers

An inside look at market trends affecting the architecture segment and how to address them in building products marketing.

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Resetting Your Game for Millennial Contractors

The rise of the Millennial contractor and what it takes for building products brands to get his or her attention.

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Reaching Facility Managers in a Tech-Centric World

An analysis of today’s facility managers and their penchant for technology, and what it means for companies marketing to them.

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Get Your House in Order with Digital-Age Strategies

Three key reasons buyers in the home building market don’t do things the way they used to, and how to engage them now.

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Marketing To The Corporate Chef

A profile of this professional’s roles, needs and preferences, and how marketers can best engage them inside and outside of the kitchen.

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A Recipe For Foodservice Marketing Success

Profiles of the major B2B food buyers and the best ways to engage them before, during and after the purchase.

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Increase Customer Share, Spend and Loyalty

A six-step, start-to-finish plan for marketers seeking to build the most effective B2B customer engagement strategies.

Customer Engagement Guide

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An Industry In Flux: Plumbing

Findings from a plumbing fixtures market survey indicating how dealers select products and the supplier attributes they admire.

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