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It’s a great time to be in the construction industry. Or so it seems. Demand for new construction is on an upward trend, but that doesn't mean builders aren't concerned. Finding skilled workers, addressing new building codes, and using integrated systems over traditional materials are all pressing issues keeping builders awake at night.

What does this mean for building products manufacturers? In a word, opportunity. New products created to address these concerns will pique buyers’ interest. And that means manufacturers need carefully crafted marketing strategies to win buyers over.

Get all the details in our latest industry whitepaper, “Launching New Building Products in a Growing Market.” You’ll learn top construction trends, product positioning tips, and a four-step marketing tactical plan.

Complete this form to download your free whitepaper

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  • A shortage of skilled workers
  • Building code changes
  • Integrated building systems


  • Construction industry outlook
  • Building product sales growth
  • Drivers of construction spending


  • A culture of innovation
  • Key marketing questions
  • The four-step strategy

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