Sherwin-Williams, the world’s largest coatings manufacturer, wanted to evolve their paid media program to demonstrate higher levels of business impact.A programmatic approach. Audience-first targeting. Integrated social media strategy. That’s what it took to engage very specific audiences with messaging that appealed more uniquely to them. The results speak for themselves: 26 times more exposures, a massive reduction in CPM, and a 47% increase in session duration.
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