With millions of industrial products to sell and some 250,000 manufacturers to buy them, engineering demand takes a very specific set of marketing skills. We have them. We help you find and engage the right buyers, navigate erratic buying cycles and overcome pressures on brand loyalty.
Buyers of industrial products range from engineers to procurement officers to plant managers, and nothing alienates them like addressing them all as one group. Understand the critical differences between buyers with:
With so many different buyers, the buying cycle in industrial products can range from years long to incredibly short—sometimes as little as a few hours for critical repairs. To remain top-of mind through any buying cycle, you need to leverage a range of marketing tools:
As buyers constantly search for faster and lower cost solutions to meet their needs, many industrial products manufacturers find themselves driven toward commoditization. Maintaining brand loyalty and reinforcing your value in the midst of this requires you to:
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