<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

shh_white

 

The Challenge.

Architects and designers previously had not seen or believed in the design potential of elevators—they saw a metal box that goes up and down. To help them envision elevators as a unique, designable space enhancing their overall design concepts, we teamed up to launch the Schindler 3300 MRL elevator, making a new impression and elevating how they think about the whole category.

Cab-Designer mockup-1

The Insights.

schindler icons 2-04

Architects and designers
rely heavily on the web
for inspiration, continuing
education and
product specifications.

schindler icons 2-05

As visual artists, the
A&D segment is driven by
design and they don't see
value in engaging with
non-designable spaces.

schindler icons 2-06

Supporting the Schindler
sales force required
surrounding the A&D
community with
messaging tailored to
the buyer’s stage in
the path to purchase.

schindler print

The Solution.

schindler icons 2-03

Develop a highly targeted
media plan of web-based
and direct properties
marketing to architects
and designers on their
own turf.

schindler icons 2-08

Draw on the target’s
creative mindset to both
challenge and inspire
them to take another look
at the elevator space.

schindler icons 2-09

Create customer
engagement solutions
through experiences
that enable them to
engage in their own
design exploration.

schindler case study template 2Artboard 2

The Results.

schindler icons 2-01

Drove 500 qualified
leads in the first five
months of the campaign.

 

schindler icons 2-02

Increased awareness
and specification for
the 3300 resulting in
significant sales.

 

schindler icons 2-07 

Viewed as one of
Schindler's most
successful product
launches.