The Insights.

Architects and designers
rely heavily on the web
for inspiration, continuing
education and
product specifications.

As visual artists, the
A&D segment is driven by
design and they don't see
value in engaging with
non-designable spaces.

Supporting the Schindler
sales force required
surrounding the A&D
community with
messaging tailored to
the buyer’s stage in
the path to purchase.

The Solution.

Develop a highly targeted
media plan of web-based
and direct properties
marketing to architects
and designers on their
own turf.

Draw on the target’s
creative mindset to both
challenge and inspire
them to take another look
at the elevator space.

Create customer
engagement solutions
through experiences
that enable them to
engage in their own
design exploration.

The Results.

Drove 500 qualified
leads in the first five
months of the campaign.

Increased awareness
and specification for
the 3300 resulting in
significant sales.

Viewed as one of
Schindler's most
successful product
launches.