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Cookie on PC_web page

Google recently made another announcement about their timeline for phasing out 3rd-party cookies. In the short video below, Point To Point VP, Marketing Operations, Brady Cohen explains why the moving of the timeline should not delay your company’s efforts to identify and test alternative targeting and measurement methods.

 

"Marketers should still be seeking cookieless solutions now,” said Brady. ”You need to have a sense of urgency. Apple and other platform companies are actively instituting new tracking rules." 

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