With a labor shortage continuing to devastate the industry, Ferguson saw how the future of skilled trades could directly impact their business. So they approached Point To Point to create a Corporate Social Responsibility campaign with the goal of elevating the perception of a career in the trades. With a compelling data-driven approach, we didn’t create content for a new audience—we created a new audience by showcasing not only who they are, but also who they could be.
From a customer journey to concept creation and execution of a paid media campaign and microsite—we drove 7.1 million impressions across a range of tactics in effort to prove that there are increasingly lucrative career paths up for grabs, offering skilled trade workers the chance to earn and build a future all their own.Need to get your message in front of millions? But only have thousands? Ask us how.
Create data-driven content with compelling statistics targeted to 16–24 year olds, comparing the hard costs of a 4-year college degree to the cost of a trade school program and amplify the realism of what earnings really look like when you enter the workforce. The message: Skilled Trades Pay.
Across a range of tactics including advanced TV, Snapchat, and Paid Social with young adults and their parents, working to change the perception of the trades.
Point To PointPO Box 22520Beachwood, Ohio 44122
Call us: 216-831-4421Email: firstname.lastname@example.org