Parker Hannifin saw an opportunity to revolutionize hydraulic hoses and industrial fittings. The challenge: Find a comprehensive solution for hydraulic hose systems to accommodate the world’s strongest machinery. Their goal: Simplify it by creating the world’s first high-performance cohesive hose and fitting system. Our goal: Engage manufacturers to make them understand just what it feels like to always have the right solution. We launched a campaign for the GlobalCore™ family product line. The result: One simple, unified system that the world was waiting for.
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