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Marketing to Architects: Overcoming Common Pitfalls

Presenters:

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Jake Kellogg, VP, Strategy

Martha-1

Martha Capps, VP, Client Services

When:
Thursday, Nov. 4, 2021, at 12:00 p.m., EST

Description:
Getting the attention of an architect is no simple task. They’re a heavily sought after audience with discerning tastes about the content and brands they interact with. Even harder than getting an architect’s attention - keeping it. 

So what’s a building materials marketer to do? In this session, learn how to overcome common pitfalls of marketing to architects. Learn how to capture their attention & keep them engaged. 

Topics include:

  • Identifying and targeting the right architects
  • Messaging approaches
  • Engagement tactics