Re-Imagining Building Materials Marketing for a New Economy

Presenters:
Megan Kacvinsky, Point To Point, CEO
Rebecca Grounds, AIA, Sr. Director, Corporate Partnerships
Dave Gensler, Centro, Sr. VP/Client Development 

When:
Date: June 24, 2021, at 2:00 p.m. ET

Description:
We conducted a study focused on the building products industry assessing how companies approach strategy, organization and execution, providing a lens into the nuances of marketing in the segment. This session will offer insights into key trends impacting the industry and ideas for how you can influence your organization to respond to current market realities.

Afterwards, you'll be able to confidently share how and why:

• The digital era is here and scaling quickly
• The BPM industry is moving too slowly
• Measurement is lagging and driving high acquisition costs