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Re-Imagining Building Materials Marketing for a New Economy

Megan Kacvinsky, Point To Point, CEO
John Crosby, AIA, Managing Director, Corporate Partnerships
Dave Gensler, Centro, Sr. VP/Client Development

Date: June 2, 2021, at 2:00 p.m. ET

We conducted a study focused on the building products industry assessing how companies approach strategy, organization and execution, providing a lens into the nuances of marketing in the segment. This session will offer insights into key trends impacting the industry and ideas for how you can influence your organization to respond to current market realities.

  • How often should you revisit your marketing strategies?
  • How much budget does it take to capture share?
  • How quickly is the digital era scaling for BPMs?
  • How does measurement equate to high acquisition costs?