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What determines if a product gets specified?

Part of the Architect Series From Point To Point

When architects select building products to fulfill their design inspirations, they take two approaches: consulting trusted salespeople and exploring online sources. In this second video of our Architect Series, find out how digital experiences can drive architects closer to specification, or hold them back.  

Did you catch the other two videos in our Architect Series? Find out what inspires architects during the design process and the implications for building products manufacturers once their products are spec’d.


Topics: Building Products Manufacturing