<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

3 Fundamentals To Establishing Your Brand’s Identity

By Hannah Allozi and Brandon Alvarado

How Surface Resources created an identity with architects, designers and contractors 

Read More  

BPM Study Quick Hit: Improper Measurement Equates To Acquisition Costs

Third in a series of posts looking at results and insights from our study of building products marketers

Read More  

BPM in the New Economy - Find Out How You Compare

Proprietary study of building products marketers leads to valuable insights

The digital evolution is here, bringing with it more sophisticated marketing channels and wealth of customer data. Meaning marketers in the BPM segment are under increased pressure to show impact. But BPMs are moving too slowly to respond, measurement is lagging and the industry is paying too much to acquire new customers.

Read More  

Marketing Steps To Take After Apple’s Latest iOS14.5 Platform Update

The moment has arrived. Apple is the first major platform to go into enforcement mode of privacy notification rules. Apple now requires that app users must see a pop-up that asks them if they want to allow an app to track them or not. This is a landmark time in 3rd-party tracking technology with 6 out of 10 people in the United States being Apple users running iOS.  

Read More  

3 Must Do Approaches When Onboarding New Team Members

At Point To Point, we don’t just think about the interview process when it comes to our recruiting efforts. We look ahead at every aspect including what we do in those important first weeks after a new “Pointer” joins us. 

Read More  

Turn Hesitation of Video Marketing Into Prime-Time Brand Growth

Generate more successful ad campaigns

Read More