Long gone are the days when optimizing meta tags and asking for a few links got you on Page 1 in search engine results pages. Today’s search landscape looks much different and is more competitive than ever.

Nine out of 10 companies in North America with more than nine employees now have CRM systems in place to help manage customer relationships.

Chances are you’ve devoted considerable time and money to selecting and setting up a customer relationship management (CRM) system. But, with onboarding being completed, have you gone back and taken a look at how thoroughly you’ve implemented the system?

On its face, marketing segmentation seems to be a study of contradictions:

• Determining how buyers are different to capitalize on what makes them the same.
• Reaching out to buyers by encouraging them to reach in.
• Attracting as many prospects as possible by addressing them in the smallest possible groups.

As a digital B2B marketing agency, it’s our goal to bring innovative and relevant ideas to our clients so they can increase engagement for their brands. Of course these are not just any clients or any marketing ideas: we focus exclusively on B2B clients looking for proven digital marketing solutions that will get more target prospects aligned around their brand stories.

There’s no doubt that timing matters when you’re deploying content geared for specific audiences. For example, more than three-quarters (76%) of brands say they receive increased audience engagement when deploying social posts timed with an event or promotion.