It’s trite, it’s cliche, but it’s also true—the only constant is change. And change is hard. But it can also be super empowering, liberating, educational and gratifying. So it’s worth it.

We brought a panel of experts together for an exclusive event to discuss the top trends to be prepared for in the coming year. According to them, one to watch out for is influencer marketing.

Nine out of 10 companies in North America with more than nine employees now have CRM systems in place to help manage customer relationships.

Chances are you’ve devoted considerable time and money to selecting and setting up a customer relationship management (CRM) system. But, with onboarding being completed, have you gone back and taken a look at how thoroughly you’ve implemented the system?

On its face, marketing segmentation seems to be a study of contradictions: