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Creating Trade Show Customer Engagement If You’re Exhibiting or Not

The promise of the trade show, for some building products manufacturers, is beginning to lose its luster. As a demand generation agency, we hear conflicting views about the pros and cons of the trade show exhibit as a way to increase demand.

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Graymail: What It Is and What To Do About It

When it comes to email marketing, there’s a range of analytics — from sends to clicks to bounces, that senders tend to focus on.

Then there’s the lesser known and checked statistic referred to in the industry as “graymail.”

Don’t know what this is? Graymail is the portion of email sent repeatedly by a company that is never opened by recipients. This signals out which contacts are likely still viable but aren’t being engaged by your content.

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6 Ways B2B Companies Can Leverage Social Media


Today, there are more than 1 billion people with social media accounts.

But, contrary to popular belief, they’re not all searching for funny cat videos and selfies from their BFFs. Quite a few are business people who could benefit from the products or services you offer. In fact, more than half of B2B buyers search for product information on social media. Which is why more and more B2B companies are entering this brave new world.

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The Rise of the Demand Generation Agency

Marketing, like all industries, continues to evolve. As new technologies and tools emerge, companies continue to alter the ways they reach out to potential customers and engage with them.

The rise of television back in the 1950s, for example, allowed marketers to create exciting new visual experiences for their customers. It enabled them to connect with their audiences in uniquely emotional ways.

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Tactics for a better Account Based Marketing Program

Does this sales strategy sound familiar to you or someone in your organization: You build a list of prospective companies. Search for decision makers. Find contact information. Send emails. Find new contact information. Dodge gatekeepers. Voicemail, voicemail, voicemail. Wash. Rinse. Repeat.

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Customer Personas: Understanding Your Audience To Maximize Engagement

One of the important objectives of a content marketing strategy is to effectively engage with customers and key influencers. To accomplish this, you must provide these audiences with a continuous stream of information that is uniquely relevant to them — information that solves a problem, answers a question or addresses a top-of-mind concern.

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