A popular refrain from marketers is how do they get a footing with specification sites. The good news is that there’s a starting point where you can make an investment in spec sites with an eye on improving your return on investment.

In this blog, we’ll show you how to identify opportunities to improve your performance on specification sites. You’ll gain a better understanding of the specification landscape and why these sites are so important for your brand performance.

Picture the millions of products available from building products manufacturers. Now imagine the hundreds of thousands of professional users (e.g. Architects, Engineers, Designers) across the product landscape who use specification sites each month. While finding a way in for your products to be regularly specified may seem daunting, you can gain traction for your product to be noticed and become successful.

By Hannah Allozi and Brandon Alvarado

How Surface Resources created an identity with architects, designers and contractors 

Third in a series of posts looking at results and insights from our study of building products marketers

First in a series of posts looking at results and insights from our study of building products marketers