Chances are you’ve devoted considerable time and money to selecting and setting up a customer relationship management (CRM) system. But, with onboarding being completed, have you gone back and taken a look at how thoroughly you’ve implemented the system?

On its face, marketing segmentation seems to be a study of contradictions:

• Determining how buyers are different to capitalize on what makes them the same.
• Reaching out to buyers by encouraging them to reach in.
• Attracting as many prospects as possible by addressing them in the smallest possible groups.

As a digital B2B marketing agency, it’s our goal to bring innovative and relevant ideas to our clients so they can increase engagement for their brands. Of course these are not just any clients or any marketing ideas: we focus exclusively on B2B clients looking for proven digital marketing solutions that will get more target prospects aligned around their brand stories.

There’s no doubt that timing matters when you’re deploying content geared for specific audiences. For example, more than three-quarters (76%) of brands say they receive increased audience engagement when deploying social posts timed with an event or promotion.

As each fiscal year passes, content marketing is becoming more and more of a necessity for B2B companies. No longer are traditional sales tactics enough. Potential customers are doing their homework online. They’re researching vendors. They’re checking everything from blogs to LinkedIn to videos for content that will help them separate the industry leaders from the rest.

Headed to the 2019 National Association of Home Builders International Builders’ Show (IBS) next month? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Las Vegas for one of the industry’s biggest events of the year.