Ready or not, how building products and manufacturing marketers target audiences and collect digital campaign analytics is changing more in the coming year than it has in the last twenty years. The gist of these changes revolves around the end of 3rd-party cookie tracking technology as we know it, which has been a staple for the industry since the 1990’s. 

I think everyone went into this year’s IBS/KBIS shows with a bit of trepidation. How would the experience come to life? What would the quality and engagement of attendees be like? How would a show that’s so massive IRL scale virtually?

At Point To Point we don’t just think about the interview process when it comes to our recruiting efforts. We look ahead at every aspect including what we do in those important first weeks after a new “Pointer” joins us. 

Generate more successful ad campaigns

Embrace uncertainty to establish trust in strong personal working relationships

5 key words that ultimately describe our approach