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Advanced Marketing Solutions for the “Uninformed” B2B Marketer

It’s not that surprising to hear that customer insights are the foundation of B2B marketing and sales success. What’s not as well known is how marketers can increase what they know about customers and use that information to drive their businesses.

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Infographic: The Construction Labor Shortage

Since the Great Recession, strength in the construction sector has returned: building activity is projected to further grow, industry wages have increased, and unemployment is at an all-time low. But the ranks of workers who left the sector in the wake of the financial crisis have not returned, and the industry is struggling to keep up with a growing workforce demand.

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Nine Metrics To Measure Site Performance By

Today, website performance is aligned to the health of your business, and if you’re not tracking and refining your onsite efforts, you’re hurting both. Where to start? In the past, we’ve written about the top seven metrics that matter in website performance, and now, we’re digging in again to see what’s changed.

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Top 10 Ways to Engage Time-Crunched Builders & Contractors

What’s the typical day for a builder, GC or tradesperson? In 2018, it’s not all that typical. All of these professionals are used to wearing many different hats: scheduler, planner, designer, and buyer; as well as employer, recruiter, HR manager, and trainer.

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When And How Construction Specifications Are Produced

We’ve discussed the who and what of construction specifications. Continuing a review of specification basics, let’s look at when and how the building products specification process occurs.

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Marketing New Building Materials in a Time-Crunched World

Think about the following building materials and what they have in common: SharkBite EvoPex push-to-fit plumbing; the Covestro PUReWall prefabricated, insulated structural wall panel; and DryVit’s NewBrick, brick that weighs a fraction of conventional brick.

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