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How B2B Organizations Should Be Using Social Media

Most B2B brands already know that being present and active on social media platforms is beneficial to their business. According to research from Forbes, most senior executives use social media for business purposes, and 83% of C-level officers that choose a vendor for their company use social media to do it.

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Advanced Marketing Solutions for the “Uninformed” B2B Marketer

It’s not that surprising to hear that customer insights are the foundation of B2B marketing and sales success. What’s not as well known is how marketers can increase what they know about customers and use that information to drive their businesses.

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Infographic: The Construction Labor Shortage

Since the Great Recession, strength in the construction sector has returned: building activity is projected to further grow, industry wages have increased, and unemployment is at an all-time low. But the ranks of workers who left the sector in the wake of the financial crisis have not returned, and the industry is struggling to keep up with a growing workforce demand.

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Nine Metrics To Measure Site Performance By

Today, website performance is aligned to the health of your business, and if you’re not tracking and refining your onsite efforts, you’re hurting both. Where to start? In the past, we’ve written about the top seven metrics that matter in website performance, and now, we’re digging in again to see what’s changed.

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Top 10 Ways to Engage Time-Crunched Builders & Contractors

What’s the typical day for a builder, GC or tradesperson? In 2018, it’s not all that typical. All of these professionals are used to wearing many different hats: scheduler, planner, designer, and buyer; as well as employer, recruiter, HR manager, and trainer.

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When And How Construction Specifications Are Produced

We’ve discussed the who and what of construction specifications. Continuing a review of specification basics, let’s look at when and how the building products specification process occurs.

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