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Why Building Products Companies Need to Rethink Marketing Analytics

Customers that specify building products don’t have time for outreach efforts not useful to them. Marketers need to think differently about whether conventional levels of measurement are “good” enough to build market share.

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Use Marketing Technology To Get Through to Time-Stretched Builders

I’ve been saying it for a while: If you want to see more results in the building products market, you need to create ways to save customers time.

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Quit Wasting Your Customers' Valuable Time

In the last five blogs I’ve mentioned numerous times what you already know: a labor shortage is upon us. And I’ve written about ways to respond by looking at customer service, product performance, ease of purchase and more. But what about messaging?

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How to Build Demand in A Time-Strapped Market

You can make more money. You can buy and sell more products. You can build more relationships. But you can’t replace time. As the American entrepreneur Jim Rohn said, time is the most valuable resource, because once it’s spent, you can’t get it back.

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How To Influence Specification In An IoT World

The Internet of Things (IoT) has entered the B2B space in full force. According to SparkLabs Global Venture, the B2B IoT device market will grow from approximately 2.5 billion connected devices in 2017 to 5.4 billion in 2020.

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Why New Building Products Need Built-In Data Analytics

Curious about the state of new product development and what it means for those selling building materials, I recently attended Industry 2017, an annual fall conference organized by Product Collective, a Cleveland-based cooperative organization that’s focusing on the future of product management.

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