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4 Ways to Help Manufacturing Marketing Professionals Respond to COVID-19


Communication professionals in manufacturing companies have been uniquely tasked with managing new and inventive strategies for internal and external communications.

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Your Success Checklist for IBS 2019

 

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Why New Building Products Need Built-In Data Analytics

Products that don’t have analytics built into them are fundamentally missing a major sense. If product manufacturers can’t understand real-time product usage, they are essentially flying blind.

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Make the Most of the 2019 International Builders’ Show (IBS)

Headed to the 2019 National Association of Home Builders International Builders’ Show (IBS) next month? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Las Vegas for one of the industry’s biggest events of the year.

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3 Ways Mobile Technology Impacts Distribution and How Brands Respond

Remember Apple’s MobileMe from a few years ago? Now it’s mobile you, mobile me, mobile we…in other words, mobile everybody. Today’s workforce is more mobile than ever—whether through smartphones, tablets, laptops, watches or even glasses. And builders, contractors and architects are no exception. According to ProSales, the 2,800-plus construction apps available in the Apple app store are evidence of that.

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How To Influence Product Specification In An IoT World

The Internet of Things (IoT) has entered the B2B space in full force. 

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