On its face, marketing segmentation seems to be a study of contradictions:
As a digital B2B marketing agency, it’s our goal to bring innovative and relevant ideas to our clients so they can increase engagement for their brands. Of course these are not just any clients or any marketing ideas: we focus exclusively on B2B clients looking for proven digital marketing solutions that will get more target prospects aligned around their brand stories.
There’s no doubt that timing matters when you’re deploying content geared for specific audiences. For example, more than three-quarters (76%) of brands say they receive increased audience engagement when deploying social posts timed with an event or promotion.
As each fiscal year passes, content marketing is becoming more and more of a necessity for B2B companies. No longer are traditional sales tactics enough. Potential customers are doing their homework online. They’re researching vendors. They’re checking everything from blogs to LinkedIn to videos for content that will help them separate the industry leaders from the rest.
Products that don’t have analytics built into them are fundamentally missing a major sense. If product manufacturers can’t understand real-time product usage, they are essentially flying blind.