Creating content that attracts your customers
As a B2B marketing agency, we believe Inbound Marketing is one of the most effective approaches to marketing. It’s a term coined by the creators of HubSpot, a marketing software platform, who recognized that cold-calling and email spam were far beyond obsolete. Nowadays, buyers are in control more than ever and have their pulse on the pause button—able to skip forward, rewind or change the channel all together.
Inbound Marketing “focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close and delight over time.”
This was never the case with traditional marketing. It was a numbers game. It was all about eyeballs. And today, it isn’t effective.
So what makes Inbound so revolutionary?
Because it’s about attracting not interrupting. With important tools like blogging, SEO, marketing automation and analytics, valuable content can be gated and placed strategically in posts, guides, ebooks and landing pages. This helps to attract and engage potential buyers, drawing them in to find the right solutions to solve their problems. The more valuable the content, the more engaged they will be and the more they will share their information.
Inbound Marketing may just be a fancy name for what good marketing already is, but it provides businesses with the ability to create more engagement opportunities for buyers and measure the impact those efforts (more on that in a future post).
Traditional marketing is a thing of the past. Today, Inbound Marketing is the most effective way to earn a B2B customer’s trust. And it’s turned into a movement that helps companies transform the way business is done.