ATTN: This message applies to any websites who are not currently running with a HTTPS version. If this applies to your website, please be aware of the following actions Google will be taking impacting all non-secure websites.
For the past few years, Google has been pushing for more security by sending communications through their blog and sending messages through Google Search Console to switch from HTTP and implement the HTTPS encryption. Due to the complexity of migrating to a HTTPS site, many companies have not fully adopted this push for more website security. However, Google has announced a deadline of when sites need to become secure. For those that remain unsecure, there will be an impact to your site traffic.
On February 8, Google’s Security Blog added a message that beginning July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
According to Global Stats, Google Chrome has over a 56% market share of all browsers worldwide, making it the #1 browser used. With the #2 browser, Safari, being a far cry behind at 14% market share, this update to Google Chrome means companies should quickly adopt HTTPS to be compliant with Google’s standards.
How will Google Chrome display the warnings?
Based on the update from Google, a warning will begin to be shown with all insecure websites. Currently there is an icon displaying for HTTP pages in the address bar, but in July, the “not secure” message will now appear.
How will the “not secure” HTTPS addition impact websites?
If there isn’t enough hesitation from users around website security, seeing a warning message such as this will ultimately begin to impact a non secure website’s traffic, as people may abandon their visit once the message appears. Ultimately, this means your overall bounce rate, impressions, and more importantly lead gen, conversions and sales would be negatively impacted.
On top of actual website metrics, site that are not updated to HTTPS will most likely notice a loss of organic search rankings for their content within a Google search results page. With 92% of searches occurring on Google, this has the potential to greatly impact your sites organic SEO traffic.
What should you do?
By no means is a migration from HTTP to HTTPS a simple task, and there is a lot of information available on how to complete an HTTPS migration. Adding security to your site is now a crucial step in providing user confidence and improving the site’s organic health.
Point To Point has the skills and methodology to create a plan for your site If it is currently running on the non-secure HTTP encryption. Contact us today to discuss the move to HTTPs.
The Final Word
Now is the time for the upgrade. With Google placing a high priority around security for their users, all websites need to follow suit and do the same. Drastic results could follow if HTTPS is not adopted by July 2018.