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Sarah Firestone

Sarah Firestone
With a background in media planning and buying, paid search and analytics, Sarah creates actionable insights that allow our clients to optimize their media and marketing programs in real time. With 7 years expertise, Sarah routinely garners over 30% paid media savings for Point To Point clients including Schindler, Cree, Avery Dennison, Flavorseal, Moen, Sherwin-Williams, and Henkel/OSI.

Recent Posts

Why Your Email Campaign Kinda Sucks

Save it by giving your audience what they really want

Here’s typical email marketing in a nutshell:

  1. Find (or buy) a list of potential buyers.
  2. Email them to convince said buyers to buy stuff.
  3. Keep sending emails to convince said buyers to buy stuff.

Are you guilty of doing this? Don’t worry, I won’t tell anyone.

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4 Ways to Evaluate Your Marketing Automation Platform

There are several Marketing Automation Platforms (MAP) out there for B2B brands. The list includes HubSpot, Marketo, Oracle Eloqua and SalesForce Pardot. Each provide unique benefits depending on a company's end goals.

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Is This the Death of Flash?

The News
Recently, Google Chrome announced that it will stop the auto-play functionality on all non-essential content on a website. And this week Firefox announced that it will now block Flash until Adobe fixes the security issues associated with it.

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Do You Know Where Your Buyer Is Right Now?

We’ve all heard the PSA asking, “Do you know where your children are right now?” What you didn’t know is that the same could be said for your buyer.

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