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Sarah Firestone

Sarah Firestone
With a background in media planning and buying, paid search and analytics, Sarah creates actionable insights that allow our clients to optimize their media and marketing programs in real time. With 7 years expertise, Sarah routinely garners over 30% paid media savings for Point To Point clients including Schindler, Cree, Avery Dennison, Flavorseal, Moen, Sherwin-Williams, and Henkel/OSI.

Recent Posts

Why It's Not About Lead Gen and Other Insights from INBOUND 2018

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Graymail: What It Is and What To Do About It

When it comes to email marketing, there’s a range of analytics — from sends to clicks to bounces, that senders tend to focus on.

Then there’s the lesser known and checked statistic referred to in the industry as “graymail.”

Don’t know what this is? Graymail is the portion of email sent repeatedly by a company that is never opened by recipients. This signals out which contacts are likely still viable but aren’t being engaged by your content.

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Successful Email Marketing Solutions for Home Builders

Want to get through to home builders? Let’s talk email marketing. Specifically, let’s talk about the reasons why yours don’t get the traction you expect. Why they’re being ignored, trashed or marked as spam. And what you can do about them.

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Adoption of BIM Software Gives New Opportunities for Building Products

Technological advancements continue to drive change and innovation in the architecture and construction industry. The latest industry evolution is referred to as the BIM Revolution.

Revit, a type of building information modeling (BIM) software, is specifically designed to support BIM workflows and documentation surrounding design and construction.

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Top 3 Spec Sites To Support Product Specification

When marketing to architects and specifiers, one of the first steps to getting your product specified is making sure the product is included on specification websites, which architects visit regularly to support their product evaluation efforts. There are three primary categories of spec sites: listing sites, general spec sites and spec inclusion sites. Below are examples of each of these sites as well as our take on the pros and cons of each.

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I Just Got My Marketing Automation Platform, So Now What?

There’s a perception that once you license a (MAP) Marketing Automation Platform, all your marketing problems are solved.

Not even close.

All too often we see B2B brands making significant investments in marketing automation software after buying into impressive presentations by vendors of the wonderful things these technologies can offer.

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