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Samantha Beattie

Samantha Beattie
Sam is a laboratory scientist turned experience advocate. Now an active member of the Point To Point leadership team, she got her marketing start in qualitative and quantitative research methodologies including advanced behavior technologies like eyetracking and biometric emotional profiling. She is a genuine teacher devoted to resource development and agency innovation. She was also recently featured in Crain’s Cleveland Business for “Who to Watch in Marketing & Creativity”.

Recent Posts

An Affordable Approach to User Research Methods

 

“Test early. Test often.” It’s the mantra of many user researchers trying to rate the appeal and effectiveness of a particular website, app, campaign or collateral.

This advice certainly makes logical sense. Test what you’ve got, be it a digital app, training program, brochure or website. Then make improvements. Test a little more, and make further updates. Repeat. Who wouldn’t see the practical value in doing that?

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Residential Remodeler Persona Insights [Infographic]

What’s going on inside the mind of a residential remodeler? What are his concerns, his goals, his pain points? Here’s what we learned, based on in-depth interviews with remodeling contractors conducted by the Point To Point research team.

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6 Things You Don't Know About Building Products Distributors [Infographic]

Check out our infographic to see the differences between non-millennial and millennial building products distributors. 

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What Contractors Expect from Distributors. Or Should We Say Brands?

In a recent Point To Point research study, we asked 499 building products distributors what contractors expect of them in two areas: product information and sales/marketing assistance.

It was clear from the data that contractors know what they want from distributors.

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What Building Products Distributors Fear, and How Brands Can Help

 

Friedrich Nietzsche once wrote “There are no facts, only interpretations.” But interpretations can reveal a lot about the reality facing those doing the interpreting.

For instance, in a recent Point To Point research study, we asked 499 building products distributors to tell us what they saw as the biggest trends in distribution and the greatest threats to their business.

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Use Industry Segmentation to Win Product Specification

It’s impossible to be everything to everyone. For example, while some architecture firms are multi-disciplined, others, particularly small- to mid-sized firms, specialize in key industries including education, healthcare, retail or hospitality. Depending on the industry, architects have varying perspectives and opinions surrounding the design and functionality of a space and the products used in it. 

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