An Affordable Approach to User Research Methods
“Test early. Test often.” It’s the mantra of many user researchers trying to rate the appeal and effectiveness of a particular website, app, campaign or collateral.
This advice certainly makes logical sense. Test what you’ve got, be it a digital app, training program, brochure or website. Then make improvements. Test a little more, and make further updates. Repeat. Who wouldn’t see the practical value in doing that?