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Rachel Kemp

Rachel Kemp
Rachel answers the question “why” for our clients. Her ability to use qualitative methods to uncover behavioral-based insights ensures success for all campaigns. She is extensively trained in multivariate statistical analyses, consumer research and survey design and methodology. She completed an undergraduate degree in psychology from Baldwin-Wallace University and a Masters of Consumer and Industrial Research from Cleveland State University.

Recent Posts

Survey Design & Data Quality in a Mobile World

I recently attended the 2016 Cleveland American Marketing Association Conference and it did not disappoint. Like last year, there were a variety of speakers from different areas of the market research industry, each covering relevant and interesting topics. The first speaker, Bob Graff, Director of Cincinnati-based research firm MarketVision, caught my attention with his discussion of best practices and considerations surrounding mobile survey design.

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To understand your audience, you must first ask the right questions

I recently attended the 2015 Cleveland American Marketing Association Market Research Conference and loved. Every. Single. Minute. While the event featured several industry experts in the field of market research, I was especially impressed with the insights shared by David Harris, a leader in questionnaire design and qualitative research. He authored The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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