Less than two months into my new position at Point To Point, I had the opportunity to spend a day at Content Marketing World 2015 in downtown Cleveland. Even though my day began at 7:15 a.m., it was exhilarating to be at the industry’s largest content marketing event surrounded by like-minded professionals.
Pop Quiz: The design-build construction method is:
The architect’s specification may be the first hurdle for your product, but there are others, from cost to availability and even relationships. This third video of our architect series examines what happens as a spec becomes a final build, and the implications for building products manufacturers.
Miss either of our first two videos from the Architect Series? Find out what inspires architects during the design process and what they look for when creating a specification.
It’s been said that drama is anticipation mingled with uncertainty. For building products marketers trying to get specified by architects and designers, this couldn’t be more true.
When architects select building products to fulfill their design inspirations, they take two approaches: consulting trusted salespeople and exploring online sources. In this second video of our Architect Series, find out how digital experiences can drive architects closer to specification, or hold them back.
Did you catch the other two videos in our Architect Series? Find out what inspires architects during the design process and the implications for building products manufacturers once their products are spec’d.
If you’re trying to get your products specified by architects, it helps to know where they find inspiration. In this first video of our architect series, we present one architect’s in-depth point-of-view on what inspires him.
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Cleveland, OH 44122
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