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Point To Point

Recent Posts

Make the Most of the 2019 International Builders’ Show (IBS)

Headed to the 2019 National Association of Home Builders International Builders’ Show (IBS) next month? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Las Vegas for one of the industry’s biggest events of the year.

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3 Ways Mobile Technology Impacts Distribution and How Brands Respond

Remember Apple’s MobileMe from a few years ago? Now it’s mobile you, mobile me, mobile we…in other words, mobile everybody. Today’s workforce is more mobile than ever—whether through smartphones, tablets, laptops, watches or even glasses. And builders, contractors and architects are no exception. According to ProSales, the 2,800-plus construction apps available in the Apple app store are evidence of that.

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Data-Driven Marketing is Built With Brand Awareness

In this day and age of limitless online interactions, prospects can get forgetful. There’s a danger, as well, that brands will become forgetful too. 

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How To Influence Product Specification In An IoT World

The Internet of Things (IoT) has entered the B2B space in full force. 

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A Slow Climb: Construction's Complex Move Into IoT

It’s no secret that building product brands are attempting to reposition themselves from traditional product manufacturers to technology-centric solution providers specializing in the categories they offer. Today, many manufacturers are embracing the Internet of Things (IoT), allowing users to send and receive data, often in real time, in addition to leveraging a product’s automated and connected features.

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Build B2B Engagement with a Marketing Campaign

As we’ve discussed recently, brands can strengthen their hold on customers with a brand identity: this is the combination of characteristics that makes the brand attractive, special and memorable to its customers.

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