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Point To Point

Recent Posts

Why Building Materials Companies Need Real-Time Content

There’s no doubt that timing matters when you’re deploying content geared for specific audiences. For example, more than three-quarters (76%) of brands say they receive increased audience engagement when deploying social posts timed with an event or promotion.

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5 Reasons to Invest in B2B Content Marketing

As each fiscal year passes, content marketing is becoming more and more of a necessity for B2B companies. No longer are traditional sales tactics enough. Potential customers are doing their homework online. They’re researching vendors. They’re checking everything from blogs to LinkedIn to videos for content that will help them separate the industry leaders from the rest.

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Why New Building Products Need Built-In Data Analytics

Products that don’t have analytics built into them are fundamentally missing a major sense. If product manufacturers can’t understand real-time product usage, they are essentially flying blind.

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Make the Most of the 2019 International Builders’ Show (IBS)

Headed to the 2019 National Association of Home Builders International Builders’ Show (IBS) next month? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Las Vegas for one of the industry’s biggest events of the year.

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3 Ways Mobile Technology Impacts Distribution and How Brands Respond

Remember Apple’s MobileMe from a few years ago? Now it’s mobile you, mobile me, mobile we…in other words, mobile everybody. Today’s workforce is more mobile than ever—whether through smartphones, tablets, laptops, watches or even glasses. And builders, contractors and architects are no exception. According to ProSales, the 2,800-plus construction apps available in the Apple app store are evidence of that.

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Data-Driven Marketing is Built With Brand Awareness

In this day and age of limitless online interactions, prospects can get forgetful. There’s a danger, as well, that brands will become forgetful too. 

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