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Point To Point

Recent Posts

Demystifying Specification: 4 Ways To Get More From Spec Sites

In this blog, we’ll show you how to identify opportunities to improve your performance on specification sites. You’ll gain a better understanding of the specification landscape and why these sites are so important for your brand performance.

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Demystifying Specification Sites: Definition To Maximization

Picture the millions of products available from building products manufacturers. Now imagine the hundreds of thousands of professional users (e.g. Architects, Engineers, Designers) across the product landscape who use specification sites each month. While finding a way in for your products to be regularly specified may seem daunting, you can gain traction for your product to be noticed and become successful.

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Have an influence—What successful B2B marketers will be doing in 2020.


We brought a panel of experts together for an exclusive event to discuss the top trends to be prepared for in the coming year. According to them, one to watch out for is influencer marketing.

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Voice Search Optimization: 9 Strategies to Optimize Your Website for Voice Search

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7 Proven Ways CRM Systems Boost Business ROI


Nine out of 10 companies in North America with more than nine employees now have CRM systems in place to help manage customer relationships.

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Subjective and Objective Marketing: B2B Marketers Need Both


It’s still true that, in B2B marketing, there’s no substitute for experience. But in 2019, effective marketing takes more than experience. Today, the most effective marketers are combining what they know about customers with factual data on what they or others like them are doing next.

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