Point To Point

Nine out of 10 companies in North America with more than nine employees now have CRM systems in place to help manage customer relationships.

 
It’s still true that, in B2B marketing, there’s no substitute for experience. But in 2019, effective marketing takes more than experience. Today, the most effective marketers are combining what they know about customers with factual data on what they or others like them are doing next.

Chances are you’ve devoted considerable time and money to selecting and setting up a customer relationship management (CRM) system. But, with onboarding being completed, have you gone back and taken a look at how thoroughly you’ve implemented the system?

On its face, marketing segmentation seems to be a study of contradictions:

• Determining how buyers are different to capitalize on what makes them the same.
• Reaching out to buyers by encouraging them to reach in.
• Attracting as many prospects as possible by addressing them in the smallest possible groups.

The opportunities at trade shows to showcase new products and technologies, network face-to-face, understand competitor strategies, and learn what’s new in the industry are unmatched and unfailing.

As a digital B2B marketing agency, it’s our goal to bring innovative and relevant ideas to our clients so they can increase engagement for their brands. Of course these are not just any clients or any marketing ideas: we focus exclusively on B2B clients looking for proven digital marketing solutions that will get more target prospects aligned around their brand stories.