As a digital B2B marketing agency, it’s our goal to bring innovative and relevant ideas to our clients so they can increase engagement for their brands. Of course these are not just any clients or any marketing ideas: we focus exclusively on B2B clients looking for proven digital marketing solutions that will get more target prospects aligned around their brand stories.
There’s no doubt that timing matters when you’re deploying content geared for specific audiences. For example, more than three-quarters (76%) of brands say they receive increased audience engagement when deploying social posts timed with an event or promotion.
As each fiscal year passes, content marketing is becoming more and more of a necessity for B2B companies. No longer are traditional sales tactics enough. Potential customers are doing their homework online. They’re researching vendors. They’re checking everything from blogs to LinkedIn to videos for content that will help them separate the industry leaders from the rest.
Products that don’t have analytics built into them are fundamentally missing a major sense. If product manufacturers can’t understand real-time product usage, they are essentially flying blind.
Headed to the 2019 National Association of Home Builders International Builders’ Show (IBS) next month? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Las Vegas for one of the industry’s biggest events of the year.
Remember Apple’s MobileMe from a few years ago? Now it’s mobile you, mobile me, mobile we…in other words, mobile everybody. Today’s workforce is more mobile than ever—whether through smartphones, tablets, laptops, watches or even glasses. And builders, contractors and architects are no exception. According to ProSales, the 2,800-plus construction apps available in the Apple app store are evidence of that.
