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Megan Kacvinsky

Megan Kacvinsky
With more than 13 years of experience, Megan is responsible for leading Point To Point’s account and media groups, diversifying the agency’s capabilities and driving overall growth efforts and operations. She maintains a key role in developing client marketing strategies and overseeing all program creation (from conception to implementation to results). Megan is a recipient of the “Women of Professional Excellence Award” from YWCA Greater Cleveland and is a member of the Beaumont School Board of Directors.

Recent Posts

BPM Study Quick Hit: Why BPMs Are Increasing Budgets To Increase Share

First in a series of posts looking at results and insights from our study of building products marketers

When we joined with the American Institute of Architects and Centro to commission a proprietary study of building products marketers (BPMs), one of the first things we wanted to understand was what companies’ B2B marketing budgets are as a percentage of total sales. Let’s take a quick look at what we learned.

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A Fresh Look At Three Types Of Construction Specifications

In 2016, we first shared the importance of clients knowing in more detail how architects, specifiers, general contractors and interior designers see construction specification as essential to their work.  The topic is as relevant today as it was then so let’s take a fresh look at the three most common types of construction specifications used in commercial projects.

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BPM in the New Economy - Find Out How You Compare

Proprietary study of building products marketers leads to valuable insights

The digital evolution is here, bringing with it more sophisticated marketing channels and wealth of customer data. Meaning marketers in the BPM segment are under increased pressure to show impact. But BPMs are moving too slowly to respond, measurement is lagging and the industry is paying too much to acquire new customers.

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Insights To Being Comfortable Being Uncomfortable

Embrace uncertainty to establish trust in strong personal working relationships

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Creating Human Connections Through Your Computer Screen

 

Being a human is hard enough these days, the world feels like it is in a constant state of chaos. Which makes us all crave the meaningful interactions which can be so hard to foster in the era of social distancing. So how can we be more creative about how we foster more unique engagement while staring into the computer screen? Here are some unique ways you can show your customers you care about them and want to create a strong, supportive relationship while working remote.
 
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Marketing in a Time of Hyperbolic Change


Hyperbolic change mandates a new reality. The days of annual marketing plans that are written in August, presented in September, finalized in November and executed from January to December are gone. Here’s our guide to managing change for B2B marketers.

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