BPM Study Quick Hit: Improper Measurement Equates To Acquisition Costs
Third in a series of posts looking at results and insights from our study of building products marketers
Third in a series of posts looking at results and insights from our study of building products marketers
Second in a series of posts looking at results and insights from our study of building products marketers
First in a series of posts looking at results and insights from our study of building products marketers
In 2016, we first shared the importance of clients knowing in more detail how architects, specifiers, general contractors and interior designers see construction specification as essential to their work. The topic is as relevant today as it was then so let’s take a fresh look at the three most common types of construction specifications used in commercial projects.
Proprietary study of building products marketers leads to valuable insights
The digital evolution is here, bringing with it more sophisticated marketing channels and wealth of customer data. Meaning marketers in the BPM segment are under increased pressure to show impact. But BPMs are moving too slowly to respond, measurement is lagging and the industry is paying too much to acquire new customers.
Embrace uncertainty to establish trust in strong personal working relationships
