Creating Human Connections Through Your Computer Screen
Hyperbolic change mandates a new reality. The days of annual marketing plans that are written in August, presented in September, finalized in November and executed from January to December are gone. Here’s our guide to managing change for B2B marketers.
Communication professionals in manufacturing companies have been uniquely tasked with managing new and inventive strategies for internal and external communications.
It’s trite, it’s cliche, but it’s also true—the only constant is change. And change is hard. But it can also be super empowering, liberating, educational and gratifying. So it’s worth it.
LinkedIn, Facebook, Pinterest, Vine, Instagram, Periscope—and the list goes on and on. With all these ways to connect, it looks like email is on it’s way out, right?
Wrong.
In fact, more people use email today than ever before. Which is great for building products brands that need to connect with their audience. According to a recent report, more than 3.8 billion people have email accounts.
Whatever the channel, each digital connection still depends on great content and context. Remember what we said here? If the email is not tailored or educational, it will have hard time breaking through no matter what stage the buyer is in. And the only way to ensure the content is tailored is to always, always, know your audience and approach email marketing as a part of an overall Inbound Marketing strategy.
Here are five more reasons why email still matters to the building products industry:
