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Megan Kacvinsky

Megan Kacvinsky
With more than 13 years of experience, Megan is responsible for leading Point To Point’s account and media groups, diversifying the agency’s capabilities and driving overall growth efforts and operations. She maintains a key role in developing client marketing strategies and overseeing all program creation (from conception to implementation to results). Megan is a recipient of the “Women of Professional Excellence Award” from YWCA Greater Cleveland and is a member of the Beaumont School Board of Directors.

Recent Posts

BPM Study Quick Hit: Improper Measurement Equates To Acquisition Costs

Third in a series of posts looking at results and insights from our study of building products marketers

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BPM Study Quick Hit: How Quickly Is The Digital Era Scaling?

Second in a series of posts looking at results and insights from our study of building products marketers

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BPM Study Quick Hit: Why BPMs Are Increasing Budgets To Increase Share

First in a series of posts looking at results and insights from our study of building products marketers

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A Fresh Look At Three Types Of Construction Specifications

In 2016, we first shared the importance of clients knowing in more detail how architects, specifiers, general contractors and interior designers see construction specification as essential to their work.  The topic is as relevant today as it was then so let’s take a fresh look at the three most common types of construction specifications used in commercial projects.

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BPM in the New Economy - Find Out How You Compare

Proprietary study of building products marketers leads to valuable insights

The digital evolution is here, bringing with it more sophisticated marketing channels and wealth of customer data. Meaning marketers in the BPM segment are under increased pressure to show impact. But BPMs are moving too slowly to respond, measurement is lagging and the industry is paying too much to acquire new customers.

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Insights To Being Comfortable Being Uncomfortable

Embrace uncertainty to establish trust in strong personal working relationships

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