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Megan Kacvinsky

Megan Kacvinsky
With more than 13 years of experience, Megan is responsible for leading Point To Point’s account and media groups, diversifying the agency’s capabilities and driving overall growth efforts and operations. She maintains a key role in developing client marketing strategies and overseeing all program creation (from conception to implementation to results). Megan is a recipient of the “Women of Professional Excellence Award” from YWCA Greater Cleveland and is a member of the Beaumont School Board of Directors.

Recent Posts

3 Keys to Change Management for Marketing Teams

It’s trite, it’s cliche, but it’s also true—the only constant is change. And change is hard. But it can also be super empowering, liberating, educational and gratifying. So it’s worth it.

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Why Email Marketing Still Matters to Building Products Brands

LinkedIn, Facebook, Pinterest, Vine, Instagram, Periscopeand the list goes on and on. With all these ways to connect, it looks like email is on it’s way out, right?

Wrong.

In fact, more people use email today than ever before. Which is great for building products brands that need to connect with their audience. According to a recent report, more than 3.8 billion people have email accounts.

Whatever the channel, each digital connection still depends on great content and context. Remember what we said here? If the email is not tailored or educational, it will have hard time breaking through no matter what stage the buyer is in. And the only way to ensure the content is tailored is to always, always, know your audience and approach email marketing as a part of an overall Inbound Marketing strategy.

Here are five more reasons why email still matters to the building products industry:

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