Two Ways to Identify Targets in ABM Campaigns
A crucial step in developing account-based marketing (ABM) campaigns is identifying the list of best-fit accounts for sales and marketing teams to pursue.
A crucial step in developing account-based marketing (ABM) campaigns is identifying the list of best-fit accounts for sales and marketing teams to pursue.
Account-Based Marketing has been a B2B marketing buzzword for some time now. While everyone’s talking about it, it can be complicated to execute. As we’ve said in the past, ABM is built on a number of components and steps.
Some of the more widely promoted benefits of account-based marketing (ABM) are pretty hard to discount: They include, according to this Forbes article, faster buying cycles, higher close rates, higher value sales and increased organizational alignment.
Many B2B organizations think that account-based marketing (ABM) and personalized marketing are essentially the same thing. But lumping these two specific practices into the same category doesn’t do justice to either one.
With 80% of marketers reporting that Account-Based Marketing (ABM) provides a greater return on investment than other marketing measures, according to the Curata blog, there’s no question the strategy continues to find favor among B2B organizations.
With all the focus on the tactic of account-based marketing in recent years, a lot of clients ask what’s actually required in a successful account-based marketing (ABM) campaign.
