<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Mark Goren

Mark Goren
Mark founded Point To Point in 1982. His expertise in B2B advertising, marketing and brand management and his passion for technology that engages customers with brands has given him unique insight into the changing dynamics of the B2B Buyer. Mark has leveraged his perspective to drive smart strategies for Point To Point’s clients. A serial entrepreneur, Mark has founded and led a variety of businesses. He currently serves on multiple boards for business and non-profit organizations.

Recent Posts

Two Ways to Identify Targets in ABM Campaigns

A crucial step in developing account-based marketing (ABM) campaigns is identifying the list of best-fit accounts for sales and marketing teams to pursue.

Read More  

Tools for Successful ABM Campaigns

Account-Based Marketing has been a B2B marketing buzzword for some time now. While everyone’s talking about it, it can be complicated to execute. As we’ve said in the past, ABM is built on a number of components and steps.

Read More  

Rookie Mistakes in Account-Based Marketing

Some of the more widely promoted benefits of account-based marketing (ABM) are pretty hard to discount: They include, according to this Forbes article, faster buying cycles, higher close rates, higher value sales and increased organizational alignment.

Read More  

Why Personalized Marketing and Account-Based Marketing Aren't the Same

Many B2B organizations think that account-based marketing (ABM) and personalized marketing are essentially the same thing. But lumping these two specific practices into the same category doesn’t do justice to either one.

Read More  

Myths and Misconceptions About Account-Based Marketing

With 80% of marketers reporting that Account-Based Marketing (ABM) provides a greater return on investment than other marketing measures, according to the Curata blog, there’s no question the strategy continues to find favor among B2B organizations.

Read More  

Components of a Successful Account-Based Marketing Campaign

With all the focus on the tactic of account-based marketing in recent years, a lot of clients ask what’s actually required in a successful account-based marketing (ABM) campaign.

Read More