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Judy Znidar

Judy Znidar
Judy is our analytical master at Point To Point. She is an experienced research and analytics manager focused on quantitative, multivariate analysis and qualitative intelligence gathering. She develops, implements and monitors research projects using statistical analyses and modeling techniques. She earned her undergraduate degree in public relations and marketing from Cleveland State University and a Masters of Consumer and Industrial Research at Cleveland State University.

Recent Posts

Top Seven Website Metrics That Matter

Traffic sources, bounce rates, exit pages, time on site, and pages per session. These are just a few examples of the hundreds of web metrics you can measure to help determine if your marketing program and website is performing they way you hoped it would. In light of all the possible gauges, deciding which ones to focus on can seem like a daunting task.

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3 Steps to Drive Product Specification with Architect Personas

 

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Sell More with Sustainability

How Levi’s Stadium Already Won the Big Game

It’s that time of year. When we all gather together in living rooms across America, armed with chips, salsa and all the beer we can fit in the fridge. The Big Game is upon us. On February 7, the Denver Broncos will face off with the Carolina Panthers in what is sure to be a grueling fight to the finish, and we here at Point To Point are just as excited as anyone.

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Neuromarketing: Advanced methods to understand the B2B mindset

I recently attended the 2015 Cleveland AMA Market Research Conference, which allowed me to nerd out for an entire day with market research professionals like myself.

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Who Will Take it to the House in 2015?

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