<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Jennifer Ristic

Jennifer Ristic
Jennifer is responsible for building content marketing, PR and social media strategies and programs that enable clients to further their engagement, influence and relevancy with target buyers and customers. With more than 15 years of experience, Jennifer’s areas of expertise include national, local and trade media relations; content marketing; and social media strategy and execution. In 2013, she led an account team that won a PRSA Silver Anvil award and Platinum Hermes Creative Award for its work with Microsoft. She is an ongoing speaker and mentor for Cleveland Bad Girl Ventures and is on the planning committee for TEDxCLE.

Recent Posts

Engaging Contractors with Content Marketing

For building products brands hunting more market share, contractors are more important than ever.

They’re also more elusive.

Empowered by technology and hyper-connected, today’s contractors are a whole new breed of smart. With different expectations and lots more options.

Read More  

Interview with a Millennial Residential Remodeler

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Read More  

How One General Contractor Sees Business Today

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Read More  

Using Social Media to Reach Contractors

Here’s the reality: today’s contractors can make or break your business.

Empowered by technology and hyper-connected, they’re a whole new breed of smart. With different expectations and lots more options.

Read More  

Training: the Engaged Way to Drive Contractor Loyalty

Question: what’s a building products brand without contractors?

Something too frightening to contemplate.

But don’t worry. If you want to strengthen your connection with -- and better market to --  this all-important part of the channel, there is a win-win-win strategy for brands.

Read More  

Top 3 Reasons Manufacturers Should Use Inbound Marketing to Drive Leads

Industrial manufacturers often discuss the need to use marketing to help increase sales, yet most never pull the trigger.

Read More