Engaging Contractors with Content Marketing
One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.
One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.
Question: what’s a building products brand without contractors?
Something too frightening to contemplate.
But don’t worry. If you want to strengthen your connection with -- and better market to -- this all-important part of the channel, there is a win-win-win strategy for brands.
Industrial manufacturers often discuss the need to use marketing to help increase sales, yet most never pull the trigger.
