For building products brands hunting more market share, contractors are more important than ever.
They’re also more elusive.
Empowered by technology and hyper-connected, today’s contractors are a whole new breed of smart. With different expectations and lots more options.
One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.
One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.
Here’s the reality: today’s contractors can make or break your business.
Empowered by technology and hyper-connected, they’re a whole new breed of smart. With different expectations and lots more options.
Question: what’s a building products brand without contractors?
Something too frightening to contemplate.
But don’t worry. If you want to strengthen your connection with -- and better market to -- this all-important part of the channel, there is a win-win-win strategy for brands.
Industrial manufacturers often discuss the need to use marketing to help increase sales, yet most never pull the trigger.
