I think everyone went into this year’s IBS/KBIS shows with a bit of trepidation. How would the experience come to life? What would the quality and engagement of attendees be like? How would a show that’s so massive IRL scale virtually?
5 key words that ultimately describe our approach
Your product has been in R&D for years, final stage gate reviews for months and were just about to hit “Go” on your new product launch, and then … COVID-19. Now what?
We’ve been to a zillion (yes, a zillion) tradeshows over the years and have seen our fair share of spinning wheels, bowls of candies and branded swag - all with the goal of encouraging attendees to visit a booth and engage with that brand. Whether or not these efforts are effective, we believe it takes more than cute tchotchkes to garner the greatest return on your tradeshow booth investment. As noted in my previous post, we recently attended the International Builders’ Show in Las Vegas and were happy to report that tradeshows are making a comeback for brands that know how to effectively engage customers. Now that it’s been a few weeks since we’ve returned from Vegas and have finally earned back the money we lost at the blackjack table, we thought we’d highlight what not to do when looking to attract an audience at your booth.
