Jake Kellogg
With a comprehensive background in visual communication/design, Jake provides input on strategic direction, helps set visual tone and guides the development of concepts and campaigns. He has played a key role in the design direction and development of creative executions for a range of clients including Sherwin-Williams, Schindler Elevator, Henkel/OSI, Cree Lighting, Avery Dennison, Flavorseal and Smucker’s.
A popular refrain from marketers is how do they get a footing with specification sites. The good news is that there’s a starting point where you can make an investment in spec sites with an eye on improving your return on investment.
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I think everyone went into this year’s IBS/KBIS shows with a bit of trepidation. How would the experience come to life? What would the quality and engagement of attendees be like? How would a show that’s so massive IRL scale virtually?
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5 key words that ultimately describe our approach
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Your product has been in R&D for years, final stage gate reviews for months and were just about to hit “Go” on your new product launch, and then … COVID-19. Now what?
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