A popular refrain from marketers is how do they get a footing with specification sites. The good news is that there’s a starting point where you can make an investment in spec sites with an eye on improving your return on investment.
I think everyone went into this year’s IBS/KBIS shows with a bit of trepidation. How would the experience come to life? What would the quality and engagement of attendees be like? How would a show that’s so massive IRL scale virtually?
5 key words that ultimately describe our approach
Your product has been in R&D for years, final stage gate reviews for months and were just about to hit “Go” on your new product launch, and then … COVID-19. Now what?
