The Internet of Things (IoT) has entered the B2B space in full force. According to SparkLabs Global Venture, the B2B IoT device market will grow from approximately 2.5 billion connected devices in 2017 to 5.4 billion in 2020.
It’s no secret that building product brands are attempting to reposition themselves from traditional product manufacturers to technology-centric solution providers specializing in the categories they offer. Today, many manufacturers are embracing the Internet of Things (IoT), allowing users to send and receive data, often in real time, in addition to leveraging a product’s automated and connected features.
Building Management Systems (BMS) or Building Automation Systems (BAS), which control automated HVAC, plumbing, lighting and other mechanical and electrical building equipment, are garnering a lot of attention lately from architects, engineers, building owners and facility maintenance professionals.
From Wi-Fi friendly thermostats to Bluetooth-enabled range hoods and automated mechanical parking lifts, this year’s Pacific Coast Builders Conference continued to showcase the latest and greatest in automated, connected and smart home building products. Yet, as brands proudly highlighted their unparalleled energy savings and consumer convenience benefits, one thing became abundantly clear.
I recently had the opportunity to attend the Pacific Coast Builders Conference, the largest homebuilding trade show representing the West Coast region. In addition to interacting with exhibitors and products, I took part in a few education sessions to discover the latest industry trends that are impacting building product manufacturers and their professional audiences.
Does this sales strategy sound familiar to you or someone in your organization: You build a list of prospective companies. Search for decision makers. Find contact information. Send emails. Find new contact information. Dodge gatekeepers. Voicemail, voicemail, voicemail. Wash. Rinse. Repeat.