Since posting my “3 Actionable Steps To Take Now To Address A Cookieless Future” blog on March 4, the news surrounding the demise of 3rd-party cookie tracking online has only increased. How we and our clients prepare is vital to finding scalable solutions now rather than later.
Ready or not, how building products and manufacturing marketers target audiences and collect digital campaign analytics is changing more in the coming year than it has in the last twenty years. The gist of these changes revolves around the end of 3rd-party cookie tracking technology as we know it, which has been a staple for the industry since the 1990’s.
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