The moment has arrived. Apple is the first major platform to go into enforcement mode of privacy notification rules. Apple now requires that app users must see a pop-up that asks them if they want to allow an app to track them or not. This is a landmark time in 3rd-party tracking technology with 6 out of 10 people in the United States being Apple users running iOS.
Since posting my “3 Actionable Steps To Take Now To Address A Cookieless Future” blog on March 4, the news surrounding the demise of 3rd-party cookie tracking online has only increased. How we and our clients prepare is vital to finding scalable solutions now rather than later.
Ready or not, how building products and manufacturing marketers target audiences and collect digital campaign analytics is changing more in the coming year than it has in the last twenty years. The gist of these changes revolves around the end of 3rd-party cookie tracking technology as we know it, which has been a staple for the industry since the 1990’s.
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