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7 Proven Ways CRM Systems Boost Business ROI


Nine out of 10 companies in North America with more than nine employees now have CRM systems in place to help manage customer relationships.

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Subjective and Objective Marketing: B2B Marketers Need Both

 
It’s still true that, in B2B marketing, there’s no substitute for experience. But in 2019, effective marketing takes more than experience. Today, the most effective marketers are combining what they know about customers with factual data on what they or others like them are doing next.

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