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Implementing CRM Systems: The Benefits of a Data-Focused Approach


Chances are you’ve devoted considerable time and money to selecting and setting up a customer relationship management (CRM) system. But, with onboarding being completed, have you gone back and taken a look at how thoroughly you’ve implemented the system?

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How Market Segmentation Has Changed from "Our Latest and Greatest" to "How Can We Help"

On its face, marketing segmentation seems to be a study of contradictions:

  • Determining how buyers are different to capitalize on what makes them the same.
  • Reaching out to buyers by encouraging them to reach in.
  • Attracting as many prospects as possible by addressing them in the smallest possible groups.
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