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How to Combine Content to Engage Audiences

From blogs to infographics to video, all forms of marketing content should be able to do three things: Create a meaningful difference for the brand, attract and retain interest from target prospects, and build deeper connections with these prospects through ongoing, related messaging campaigns.

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What Makes Customers Connect with Brands

Think about some of the most successful brands in history, and you’ll find a common thread: each of them has developed a specific identity and story to make a connection to its buyers.

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Add These Elements to Your Next Marketing Automation Campaign

Forbes magazine recently reported that the marketing automation software industry could reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research.

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