We’ve written at length about The Forgotten builders — the small, green, custom and regional builders that make up the other half of the production-builder dominated U.S. home building market — as well as strategies that develop relationships with them.
Every month, new labor statistics are released that paint a clear picture of strength and demand in the construction industry. Housing permits, sales and starts have been on the rise since the recession. Unemployment numbers have been at their lowest ever in almost two decades. Hundreds of thousands of construction jobs have been added in the last year, and wages for construction positions have steadily increased year-over-year.
For the last several weeks we’ve talked about B2B organizations with varying levels of marketing sophistication when it comes to gaining customer insights, understanding and responding to these customers.