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Assess Organizational Alignment with this Digital Roadmap

No marketer wants to believe their marketing isn’t sophisticated. But there are definite signs to show just how capable some efforts are.

One is unimpressive B2B sales growth, as we discussed in the past. Another is a lack of alignment between customers and the organization. Marketers have to succeed in cultivating audience and customer insights and in using those insights to direct the organization.

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Infographic: The Construction Labor Shortage

Since the Great Recession, strength in the construction sector has returned: building activity is projected to further grow, industry wages have increased, and unemployment is at an all-time low. But the ranks of workers who left the sector in the wake of the financial crisis have not returned, and the industry is struggling to keep up with a growing workforce demand.

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Why Even The Best B2B Sales Strategies Need an Upgrade

B2B sales organizations sometimes blame sales people for second-rate sales numbers. But in the current B2B marketplace, they may be mistaken.

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Nine Metrics To Measure Site Performance By

Today, website performance is aligned to the health of your business, and if you’re not tracking and refining your onsite efforts, you’re hurting both. Where to start? In the past, we’ve written about the top seven metrics that matter in website performance, and now, we’re digging in again to see what’s changed.

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