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Top 10 Ways to Engage Time-Crunched Builders & Contractors

What’s the typical day for a builder, GC or tradesperson? In 2018, it’s not all that typical. All of these professionals are used to wearing many different hats: scheduler, planner, designer, and buyer; as well as employer, recruiter, HR manager, and trainer.

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When And How Construction Specifications Are Produced

We’ve discussed the who and what of construction specifications. Continuing a review of specification basics, let’s look at when and how the building products specification process occurs.

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Marketing New Building Materials in a Time-Crunched World

Think about the following building materials and what they have in common: SharkBite EvoPex push-to-fit plumbing; the Covestro PUReWall prefabricated, insulated structural wall panel; and DryVit’s NewBrick, brick that weighs a fraction of conventional brick.

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Why Building Products Companies Need to Rethink Marketing Analytics

Customers that specify building products don’t have time for outreach efforts not useful to them. Marketers need to think differently about whether conventional levels of measurement are “good” enough to build market share.

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Use Marketing Technology To Get Through to Time-Stretched Builders

I’ve been saying it for a while: If you want to see more results in the building products market, you need to create ways to save customers time.

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Quit Wasting Your Customers' Valuable Time

In the last five blogs I’ve mentioned numerous times what you already know: a labor shortage is upon us. And I’ve written about ways to respond by looking at customer service, product performance, ease of purchase and more. But what about messaging?

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