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Powerful Brand Promises for Builders Experiencing a Labor Shortage

Does your brand have a purpose? Has that purpose changed in the last few years? If not, is it still aligned with your target customers’ needs?

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How to Leverage Customer Service Insights to Save Your Customers Time

The ongoing labor shortage the construction industry continues to face may be viewed as bad news, but it also brings opportunities for building products brands. The biggest one: it’s a great time to find out what your target audiences are dealing with when they do business with you.

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What Your Target Audience Really Thinks About Buying from You

The line at the deli was 10 deep. So I decided to head over to Starbucks, where I could order my coffee plus my lunch from my phone. When I got there, my order was paid for and sitting on the counter. And it had my name on it.

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When Finding Labor's Not Easy, Buying Building Products Should Be

Worker shortages continue to hamstring builders and contractors: A few statistics bear this out: While employment in the construction sector has increased since 2011, according to U.S. Labor Bureau statistics, the number of construction sector employees is still below pre-Recession levels: around 7.1 million in January of 2018, compared with 7.7 million in April 2006. Industry unemployment also continues to run lean: The current measure of around 7 percent is almost four times lower than the 2010 high.

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Google sets July 2018 as HTTPS Migration Deadline

ATTN: This message applies to any websites who are not currently running with a HTTPS version. If this applies to your website, please be aware of the following actions Google will be taking impacting all non-secure websites.

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