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How to Market High-Tech to Hands-On Builders

From Wi-Fi friendly thermostats to Bluetooth-enabled range hoods and automated mechanical parking lifts, this year’s Pacific Coast Builders Conference continued to showcase the latest and greatest in automated, connected and smart home building products. Yet, as brands proudly highlighted their unparalleled energy savings and consumer convenience benefits, one thing became abundantly clear.

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Demand Generation Takeaways from the Pacific Coast Builders Conference

I recently had the opportunity to attend the Pacific Coast Builders Conference, the largest homebuilding trade show representing the West Coast region. In addition to interacting with exhibitors and products, I took part in a few education sessions to discover the latest industry trends that are impacting building product manufacturers and their professional audiences.

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