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6 Ways B2B Companies Can Leverage Social Media


Today, there are more than 1 billion people with social media accounts.

But, contrary to popular belief, they’re not all searching for funny cat videos and selfies from their BFFs. Quite a few are business people who could benefit from the products or services you offer. In fact, more than half of B2B buyers search for product information on social media. Which is why more and more B2B companies are entering this brave new world.

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The Rise of the Demand Generation Agency

Marketing, like all industries, continues to evolve. As new technologies and tools emerge, companies continue to alter the ways they reach out to potential customers and engage with them.

The rise of television back in the 1950s, for example, allowed marketers to create exciting new visual experiences for their customers. It enabled them to connect with their audiences in uniquely emotional ways.

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Tactics for a better Account Based Marketing Program

Does this sales strategy sound familiar to you or someone in your organization: You build a list of prospective companies. Search for decision makers. Find contact information. Send emails. Find new contact information. Dodge gatekeepers. Voicemail, voicemail, voicemail. Wash. Rinse. Repeat.

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