One of the important objectives of a content marketing strategy is to effectively engage with customers and key influencers, both online and offline. To accomplish this, you must provide these audiences with a continuous stream of information that is uniquely relevant to them — information that solves a problem, answers a question or addresses a top-of-mind concern.

Sales priorities haven’t changed much in recent years. HubSpot’s recent State of Inbound 2017 survey reveals, most sales teams remain focused on one priority: closing more deals.

But the way they accomplish that goal has changed, HubSpot’s findings show. The annual survey of some 6,400 sales and marketing professionals from around the world sheds new light on the top sales challenges and priorities organizations are facing today.