<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Digital Marketing Ideas for Targeting Contractors

The world has gone digital. In our lives and in our professions, we all reach for our laptops, tablets and smartphones to get things done.

Building contractors, of course, are no different. In the past five years, there has been a dramatic shift in how they gather information, interact with building products distributors, and purchase products. In fact, in a recent Point To Point research study of building products distributors, almost one-third of the respondents said 50% or more of their sales came from online purchases.

Read More  

Targeting Niche Builders through Content Strategy

As a general rule, building materials brands focus the majority of their marketing efforts on large-scale builders. It’s a sound strategy, as these builders can be reached more efficiently, and they ultimately deliver a higher marketing ROI.

Read More