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How Service Level Agreements Help Sales and Marketing Alignment

Let’s not sugarcoat it. Historically, marketing and sales teams haven’t always “played nice” in the sandbox. Marketing blamed sales for not following up on and closing enough leads. Sales blamed marketing for the lack of quantity and/or quality of the leads generated through marketing efforts. And round and round they went.

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7 Types of Content That Will Enrich Your Website

B2B organizations create, run across and discover some of the most highly tailored, specific and exclusive types of content on the planet.

This content might take the form of statistics on product use from target audiences, success strategies from customers, or even new alternatives relating to how certain products can be used.

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