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7 Emerging B2B Marketing Trends for 2017

Everyone knows what happens to New Year’s resolutions by the end of January. Personal commitments like sticking to an exercise program or learning a new language may or may not remain in effect as the days unfold. And their staying power could depend on the return on investment you’re beginning to see.

With that reality in mind, we think some of the best business-related resolutions to make center around emerging marketing tools and technologies that are new to the territory and rising in their ranks. By adopting these strategies early, before the competition, you’re likely to see a stronger return and have fun at the same time.

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The Future of Trade Shows: Lessons from IBS 2017

It occurred to me while walking the 2017 NAHB International Home Builders’ Show in Orlando.

The bag is dead.

Every year manufacturers and attendees ask me the same question: What have you seen that’s new and different?

My answer this year is not about a new product or emerging technology, but rather the change I witnessed in attendees’ behavior.

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Make the most of the 2017 International Builders’ Show

Headed to the 2017 National Association of Home Builders International Builders’ Show (IBS) next week? That’s great news. You’ll be joining some 60,000 visitors from around the globe converging in Orlando, Florida, for one of the industry’s biggest events of the year.

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What To Do When You Need Content Strategy Ideas

It may be tempting to decide on topics for your website’s articles or blogs based on the hot, controversial or timely topics from within the industry. And while this approach may be effective on some occasions, generating views, clicks and shares, a more discerning action plan often begins with a bit of digging.

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