<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Keys to Reducing Callbacks for Building Products Brands

There’s nothing good about callbacks for home builders. They delay closing dates, affecting when a builder gets paid. They impact margins and bottom-line profitability. And they mess with the home builder/home buyer relationship, turning a “Satisfied Sam” into a “Doubting Thomas” unwilling to recommend the builder, but more than willing to write a negative review on Yelp or Angie’s List.

Read More  

Managing Today’s Information Sources: One Builder’s Approach

Second in a series of interviews conducted by Point To Point to better understand the players that comprise the building products industry, how they engage with brands, and the sizable market forces reshaping their worlds. Check out the first blog in this series here.

Independent builder Jared Jones has big plans for his company, Copper Hills Construction in Yakima, Washington. A graduate of Brigham Young University with a degree in Construction Management, Jones recognizes the power of information in today’s digital age. Consequently, his information sources are as varied as his daily routine.

Read More  

Key Ideas to Managing Distributor Relationships

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, how they engage with brands, and the sizable market forces reshaping their worlds.

From the moment you start talking to Alan Brown, president of custom home building company Premier Custom Builders, you know you’re talking to a guy who knows what he wants. It’s a quality that colors his distributor expectations and managing those relationships.

Read More  

Strategies for Marketing to Home Builders

Are you tired of being dictated to by the top 100 production builders? Of being beaten up on price — and competing with other suppliers for shrinking margins?

Now’s the time for a blue ocean strategy.

In the book of the same name, the authors describe how companies traditionally battle each other for a share of the marketplace, drawing blood that creates red oceans. Conversely, blue oceans are created by companies that seek out uncontested market space ripe for growth, creating new demand through the pursuit of differentiation.

Read More