<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Residential Remodeler Persona Insights [Infographic]

What’s going on inside the mind of a residential remodeler? What are his concerns, his goals, his pain points? Here’s what we learned, based on in-depth interviews with remodeling contractors conducted by the Point To Point research team.

Read More  

Building Customer Loyalty With Contractors

Let’s face it: building customer loyalty with today’s contractors isn’t easy.

Empowered by technology and hyper-connected — with different expectations and lots more options — they’re a whole new breed of smart. Marketing to contractors today requires new approaches rooted in trust.

So what’s a manufacturer to do to build brand loyalty?

Read More  

Interview with a Millennial Residential Remodeler

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Read More  

How One General Contractor Sees Business Today

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Read More  

Using Social Media to Reach Contractors

Here’s the reality: today’s contractors can make or break your business.

Empowered by technology and hyper-connected, they’re a whole new breed of smart. With different expectations and lots more options.

Read More  

Training: the Engaged Way to Drive Contractor Loyalty

Question: what’s a building products brand without contractors?

Something too frightening to contemplate.

But don’t worry. If you want to strengthen your connection with -- and better market to --  this all-important part of the channel, there is a win-win-win strategy for brands.

Read More  

6 Things You Don't Know About Building Products Distributors [Infographic]

Check out our infographic to see the differences between non-millennial and millennial building products distributors. 

Read More  

Why Creativity Still Matters in the Age of Demand Generation

 

Leads. Everyone wants more of them. Constantly. So much so that there are plenty of articles debating the best ways to qualify, grade, and then distribute these leads to sales reps. And more articles will direct you on how you should properly engage and market to these leads. However, both of these commentaries still leave out an increasingly influential part of the process: creativity.

Read More  

Top 3 Reasons Manufacturers Should Use Inbound Marketing to Drive Leads

Industrial manufacturers often discuss the need to use marketing to help increase sales, yet most never pull the trigger.

Read More  

What Contractors Expect from Distributors. Or Should We Say Brands?

In a recent Point To Point research study, we asked 499 building products distributors what contractors expect of them in two areas: product information and sales/marketing assistance.

It was clear from the data that contractors know what they want from distributors.

Read More  

What Building Products Distributors Fear, and How Brands Can Help

Friedrich Nietzsche once wrote “There are no facts, only interpretations.” But interpretations can reveal a lot about the reality facing those doing the interpreting.

For instance, in a recent Point To Point research study, we asked 499 building products distributors to tell us what they saw as the biggest trends in distribution and the greatest threats to their business.

Read More  

Top Seven Website Metrics That Matter

Traffic sources, bounce rates, exit pages, time on site, and pages per session. These are just a few examples of the hundreds of web metrics you can measure to help determine if your marketing program and website is performing they way you hoped it would. In light of all the possible gauges, deciding which ones to focus on can seem like a daunting task.

Read More