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3 Ways Mobile Technology Impacts Distribution and How Brands Respond

Remember Apple’s MobileMe from a few years ago? Now it’s mobile you, mobile me, mobile we…in other words, mobile everybody.

Today’s workforce is more mobile than ever—whether through smartphones, tablets, laptops, watches or even glasses. And builders, contractors and architects are no exception. According to ProSales, the 2,800-plus construction apps available in the Apple app store are evidence of that.

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How Brands Impact Building Products Distributors' Social Media

It’s not that distributors aren’t social; they’re very social. So the question for building products brands is, if distributors are already social, why should you help them be more social?

The short answer: build sales. The longer answer is a little more humbling.

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What Building Products Distributors Are Reading and Why You Should Care

Let’s face it. There’s a whole different kind of reading going on these days. And building products distributors are into it in a big, big way.

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How to Be Discovered by Distributors Who Are Too Busy to Look

“Build it and they will come.” That misquoted line from the movie “Field of Dreams” is an apt description of how many building products brands have preferred to relate to distributors. But today’s time-crunched and spread-too-thin distributors? “They” won’t be coming to find you or your new products any time soon. They’re simply too overloaded to do their job effectively. Which means building products brands who seek to boost distribution need to be much more proactive in getting found and building product preference.

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How Distributor Time Issues Are Crunching Your Sales

In a recent Point To Point research study of building products distributor attitudes and behaviors, time management was revealed as their biggest business frustration. Responding to today’s evolving technological landscape and changing buyer behaviors, distributors are increasingly spread too thin, suffering from digital and communications overload.

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